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  • Writer's pictureTifarah Naava

WOOPS! BOUTIQUE | Bryant Park, NYC | Naava Voyages

Updated: Oct 16, 2020

For those that don't know, I love Macarons. In the past 5 years, they have become my go-to when it comes to adding something sweet to a meal, celebration or "just cause" moments or evenings with wine or a hot beverage. While in New York for 5 days, I came across this amazing boutique style shop called Woops!. I was craving something sweet after dinner. I saw macarons through the windows and I smiled... perfect. I pondered over the array of flavors. I definitely knew I wanted to try something I haven't had yet. But, I saw one that I really loved. I picked 3 flavors ...Honey Lavender, Old Fashion Vanilla (classic) and Coconut. Oh, the taste, the texture, the flavor...yum. It was just what I wanted to satisfy my sweet tooth after a savory dinner. All of their delicious sweets and treats are made by hand in their bakery that is proudly located in Bronx, NY.

Woops! unveiling naava tifarah naava


At Woops!, our mission is simple: to create smiles. We hope to spread happiness in any way we can, whether through our delicious and beautiful products, exceptional service, welcoming ambiance, or thoughtful design. We welcome you to join us, be playful, allow yourself to feel like a kid in a candy store and dive into our celebration of flavors and colors. Each flavor will take you to different places, spark different memories, and trigger new adventures. Our macarons and pastries are more than just dessert. They are more than just a treat. They are a sweet bite turned into a celebration. Be it for yourself, for the people you love, for your co-workers or your most valuable customers – our macarons and pastries will turn every sweet bite into a memorable, joyful moment.

Story of Woops!

Our journey began in 2012 in the heart of New York City with a macaron pop-up shop at the Winter Village in Bryant Park. It all happened on a whim, almost as if by mistake. We were your typical group of passionate, dream-chasing New Yorkers with busy schedules and empty pockets, looking to channel our passion into something beautiful. So with the power of friendship, hard work, and a little but of that spoonful of sugar they call hope… we somehow made it happen.

In the nine weeks of that holiday season, we couldn’t keep up with the lines out the door. It was extraordinary to see the child-like curiosity of those who’ve never tried a macaron before, and the joy of those who instantly remembered those magical moments they had on their once in a lifetime trip to Paris. People were in love with the concept, design, and the budding brand. And before we knew it… Woops! We had a business!

WOOPS, is offering Free Shipping on orders of $75 & up. Use Code "Bryant Park". Valid Now thru 2/28/18. Macaroons are perfect for any event. Whether it’s a wedding, baby shower, business meeting, or client gift, we will work creatively with you to produce a dessert that personalizes and enhances your event’s theme and styling.

For more on WOOPS! EVENTS.

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photography by Hologram Productions

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